Ready to boost customer engagement by nearly 287%? A multichannel outreach strategy is the way. In today’s fast-paced digital landscape, cutting through the noise to capture the attention of potential customers is an uphill battle. With inboxes overflowing and attention spans dwindling, dependency on a single outreach channel is no longer effective. This is where multi-channel outreach will enable you to boost response rates. But having the right outreach sequence is critical to the success of your campaign.

In this comprehensive guide, we’ll explore the power of multi-channel sequences, and provide you with the best practices to help you craft a successful multi-outreach sequence. Get ready to boost your response rates to take your sales and marketing efforts to the next level.

What is a Multichannel Sequence, and How Do They Work?

A multichannel sequence is a strategic approach to communication where you send a series of messages across various channels such as email, social media, WhatsApp, and even phone calls. The primary goal of a multichannel sequence is to help you get noticed and fetch a response from your prospect by reaching out across multiple touchpoints.

Here’s how it works:

  1. Multiple touchpoints: Reaching out to your prospect using multiple channels, you cater to the preferred channels of different individuals to increase the chances of getting the reply. 
  2. Building Rapport & Trust: Engaging through the preferred channels of the prospect helps you emulate more human-like behavior. Your presence on multiple platforms adds credibility to your outreach.
  3. Adaptability: Different channels have different strengths and use cases. For example, LinkedIn is great to build personalised connections; on the other hand, emails can be more professional and detailed.

There is no one-size-fits-all answer to the best outreach sequence; however, your best outreach sequence depends on your target audience, their presence on multiple platforms, and your objectives. Furthermore, well-timed messages, personalised content, and the right choice of channels will decide the outcome. A successful outreach sequence that works well combines LinkedIn and emails with two to three followups.

Benefits of Using Multichannel Sequences

  1. Increased Response Rates: There is a higher likelihood of getting a response when you reach out to your target customer through multiple channels, including their preferred channel. 
  2. Increased Engagement: With diverse content types on different channels, your prospect can see and interact with you across various channels, leading to higher engagement.
  3. Greater Reach: By not limiting yourself to one channel, you give yourself a chance to get noticed by a wider audience.
  4. Better Targeting: With multiple channels, you can target different segments of customers based on their behaviours, demographics, etc.
  5. Improved Customer Experience: Multichannel outreach allows for more personalised communication for your customers, leading to increased loyalty and effectiveness of outreach.

Sequence Messages with Example

  1. Personalised Connection Request on LinkedIn: Treat it as a simple conversation starter while showing empathy for your prospect.
  1. Product/Service Introductory Email: It should be professional, building on your company’s ethos and brand language.
  1. Follow-Up Message on LinkedIn: Give a gentle reminder to build a top-of-mind awareness and build the connection established.
  1. Phone Call: If you receive a positive response or not, a direct approach to engaging with the prospect is always more trustworthy and gives both parties a clear understanding.
  1. Social Media Engagement: Interact with prospects’ posts or updates to increase visibility and keep building the long-term relationship.

Example: Liking, commenting, or sharing a post related to your industry.

Here’s another example of a Sequence:

  1. Personalised connection request on LinkedIn:
  1. Value-added Email:
  1. Social proof email:


4. Breakup email:

  1. Voicemail:

Best Outreach Sequence Examples

Multi-channel Sequence : LinkedIn + Email: 3 Follow-Ups

  1. Day 1: LinkedIn Connection Request: Send a personalised connection request mentioning common interests or mutual connections.
  2. Day 3: LinkedIn Message: Send a brief message thanking them for accepting the connection and introducing yourself.
  3. Day 7: Email 1: A more detailed introduction of your company and how you can add value. Include a clear call-to-action (CTA).
  4. Day 10: LinkedIn Follow-Up: Check-in to see if they received your email and offer further assistance.
  5. Day 14: Email Follow-Up: A gentle reminder about your previous email, offering to schedule a call or provide more information.

Multi-channel Sequence 2: LinkedIn + Email: 3 follow-ups

  1. Profile visit: Visit the LinkedIn profile to create awareness and demonstrate human-like behaviour.
  2. Add relation: Send a personalised connection request on LinkedIn, including a note to address 100% of your audience.
  3. Email follow-ups: If the lead doesn’t accept your LinkedIn request within 7 days, follow up with three emails:
    The first email highlights the lead’s problem and offers added value without asking for an immediate call.
    The second email uses social proof and invites the prospect to a discovery call.
    The third email is a “breakup email” that seeks to understand why the prospect hasn’t replied in order to better qualify them.

Outreach Sequences: Best Practices

  1. Personalise Your Outreach Efforts: Tailoring your messages and outreach based on the user’s needs and interests goes a long way. Start by using the right salutations and the recipient’s name, and mention any specific detail that emphasises that you have done your research.
  2. Consistency is key: When messaging, either first time or follow-ups, you need to align the messages across all channels.
  3. Include a Clear CTA: Not using a CTA is the biggest mistake we make in our outreach efforts. Make sure every message has a clear next step for the prospect to take.
  4. Respect Timing: First, triggering the message must be clearly defined so that it does not disturb the recipient and improves your open rates. Further, please don’t bombard your prospects with messages; you should allow time between follow-ups.
  5. Use A/B Testing: To find your best outreach sequence for lead conversions, experiment with different sequences, timings, and CTAs.
  6. Automate your workflows: Start using multi-outreach automation tools like Salesflow.io to streamline your outreach across multiple channels. Tools can save you time and efforts while ensuring consistency and personalisation in your outreach efforts.

Conclusion

It’s not a one-size-fits-all approach. Multichannel outreach sequences are an effective way to engage prospects, leading to higher response rates. Get ready to take your outreach to the next level by leveraging multiple channels, best practices, and automation tools. Salesflow.io offers an advanced platform to automate your multichannel sequences, making it easier than ever to connect with your target audience. Start your free trial today and see how multichannel sequences can transform your outreach strategy!