How it works:
There are two ways to increase prospecting results - Increase the volume or increase the conversion rate.
Doing both in tandem is where the real magic happens. But the hardest out of the two is the Conversion Rate. This requires a little bit of creativity and a lot of testing and measuring.
A 3% Conversion rate is the magic number for outreach.
If 3 out of 100 people turn into a conversation, you're not far away from a successful campaign.
Let’s break the 3% down quickly with this example:
- 7000 contacts
- 221 leads
- 8 clients
- Average order value $5,000
- $40,000 new revenue
This shows the power of the 3% and the compound effect. The key is consistently testing messaging copy.
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Steps:
1. Set Up A/B Tests
Each row represents a different test campaign (for example, TEST 1, TEST 2, etc.).
Within each test, you compare two message variants: Message A and Message B.
You’ll insert your actual LinkedIn outreach messages into the corresponding message boxes for each test.
2. Input Results
For each message in a test, record the following metrics in the top section:
Leads: Number of prospects who responded positively or converted.
Messages Sent: Total number of messages sent for that variant.
Conversion Rate to Lead %: This is automatically calculated as (Leads divided by Messages Sent) times 100.
Each conversion rate is color-coded for quick analysis.
3. Analyze Outcomes
Compare Message A versus Message B within each test to see which performed better.
The goal is to identify patterns in wording, tone, or structure that consistently drive leads.
Once you find a winner, use it as your new baseline and continue testing new variations.
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