How it works:
There are two ways to increase prospecting results - Increase the volume or increase the conversion rate.
Doing both in tandem is where the real magic happens. But the hardest out of the two is the Conversion Rate. This requires a little bit of creativity and a lot of testing and measuring.
A 3% Conversion rate is the magic number for outreach.
If 3 out of 100 people turn into a conversation, you're not far away from a successful campaign.
Let’s break the 3% down quickly with this example:
- 7000 contacts
- 221 leads
- 8 clients
- Average order value $5,000
- $40,000 new revenue
This shows the power of the 3% and the compound effect. The key is consistently testing messaging copy.
Get instant access
