Gianluca and the Visyond team have been on the lookout for a good tool that allows for scaled outreach but could not find a suitable tool. Their current methods of reaching out to potential clients were through cold Emails and Content Marketing providing, which is a lengthy process and results are extremely limited. Visyond’s ICP was heavily diminishing meaning that using methods like cold email can result in a response rate that is drastically diminishing. In addition, the use of their content marketing can be extremely difficult to measure the impact on lead generation – overall making the end result significantly minimal.
Gianluca Bisceglie is the Founder and CEO at Visyond, a cloud-based Excel-compatible spreadsheet modeling, automation and interactive reporting platform which draws focus on data security and digital innovation. As a CEO, Gianluca understands his business drivers extremely well, but help was needed to increase his efficiency when prospecting. Being able to scale their outreach to a significant level has played a decisive role in their new business development strategy at Visyond as it has allowed Gianluca to see an increase in conversion rates.