Selling is like being on a huge battlefield, and having the best sales technology and tools is like having the best weapons. Sales tools can do the boring stuff for you, dig up important data, and help you close deals quickly. But there are so many options out there that picking the right one can feel overwhelming.

Don’t worry, sales folks! We’ve put together a top list of 50 amazing sales tech tools covering different areas like finding prospects, reaching out, getting people interested, making proposals, and managing sales. We’ll go through what each tool does, talk about what’s good and not so good about them, and show you the best ways to use them. This will help you choose wisely and use these tools to win sales.

CRMs for Every Sales Team

CRM tools are like digital helpers for sales teams. They make managing leads, talking to customers, and closing deals faster and easier. But picking the best CRM can be tricky because there are so many. Did you hear? Salesforce says that companies that use their CRM tool sell 25% more! Let’s look at four well-liked CRMs:

1. Salesforce

Salesforce is one of the top CRM tools, offering a full and very customisable CRM system. It handles all sorts of tasks, from helping with potential clients to managing opportunities. Here’s why it’s one of the top CRM choices out there:.

Pros: It can grow with your business, has a lot of apps to add more features, and strong tools for reports and analysing data.

Cons: It can be tricky to set up and keep running, might be hard for new folks to learn, and could cost a lot for smaller groups.

Use Case: Best for big companies with complicated sales steps and those who need to make a lot of custom changes.

2. Microsoft Dynamics 365 

Microsoft Dynamics 365 is a customer relationship management (CRM) tool from Microsoft. It works really well with other Microsoft products, like Office 365, making everything feel connected to your team. Picture it as the CRM that’s really good at using Microsoft stuff.

Pros: It makes workflows easier to manage and automate; the layout is easy to understand if you’re used to Microsoft products; and it connects well with the Microsoft Office tools you already use.

Cons: Setting it up and keeping it running can get tricky, and understanding the pricing might be a bit hard.

Use Case: This is a smart pick for groups that already use a lot of Microsoft services.

CRM for Every Budget

HubSpot CRM is a pocket-friendly CRM, especially great for startups and smaller sales groups because it’s free forever.

3. HubSpot CRM

Pros: The good part is that it comes without a cost, has all the main features of CRM, is easy to use, and has marketing tools built right in, making it awesome for sales and marketing teams to work together smoothly.

Cons: You can’t change or customise it a lot if you compare it to the bigger, pricier CRMs out there. Also, the free version doesn’t let you use some of the features.

Use Case: It’s a solid choice for new companies and small businesses that want an easy-to-use and low-cost CRM option that comes with marketing goodies. Plus, HubSpot has found that businesses using their CRM tend to see their deal sizes go up by 13%.

4. Zoho CRM

It is an all-in-one package for businesses, starting from a startup to a large corporation, that offers a full range of features at a cost-effective rate. In other words, it is like a buffet of features for the sales team in a budget-friendly manner.

Pros: Very cost-effective with a scale-up price, and the feature package includes a complete sales pipeline manager, marketing automation, and a social CRM feature that lets you interact with a potential client right where they are.

Cons: Sometimes the interface appears overwhelming, and various design options may not be possible for complex selling processes.

Use-case: It is suitable for organisations of any range looking for a vast, uninterrupted CRM with more features for less finance.

Tools to Build Your Sales Prospect List in 2024

Building a targeted prospect list is the foundation of any successful sales campaign. But gone are the days of endless cold calls and scouring outdated directories. Today’s sales representatives need more powerful prospecting tools.

5. Salesflow (multichannel outreach and lead generation)

A cloud-based solution that automates prospecting on LinkedIn and outreach across LinkedIn and email. Find high-quality leads, nurture them with valuable content, and automatically follow up for as long as it takes them to convert while you work on closing deals.

Pros: Simplify your prospecting workflow, personalise messages at scale with pre-built templates and sequences, set up follow-ups to keep prospects engaged, and get your performance reports.

Cons: Limited functionality on a free plan.

Use case: Automate outreach campaigns that run on different channels and go hands-off; bulk personalise your messages to increase response rates; spend your time solely on hot leads.

6. ZoomInfo

With ZoomInfo, you have access to extensive firmographics (company details) and demographic information, enabling you to take your outreach to the next level and laser-focus on the top prospects.

Pros: Discover contact details of decision-makers, locate companies that fit your target customer profile, and receive actionable intelligence such as industry developments and purchase history.

Cons: Hefty price tag for smaller sales teams; keep refining your search queries to ensure you have accurate information.

Use Case: Conduct thorough research on high-value prospects, especially for B2B “land-and-expand” sales.

7. LinkedIn Sales Navigator

Use its exclusive filters to source your ideal prospects, which include ideal industries and organisations, the knowing market segment, and decision-makers, and connect with them directly using any lead generators. It offers tonnes of potential users to source and manage the right target for you to build connections with.

Pros: A large section to find more potential customers; specific filters to identify your sales targets; connecting the decision-makers; finding specific, relevant answers.

Cons: This service requires a subscription to LinkedIn and has fewer filters available in their free plans.

Use Case: Easy researching and getting high-potential leads to source and build acquaintances to connect with; build an external relationship source to open up an outreach possibility.

Finding exact emails

In the world of sales prospecting, finding the right email address can feel like searching for a needle in a haystack. Let’s look at sales tools that will allow you to connect with potential customers and close more deals.

8. Lusha: The All-in-One Contact Data Powerhouse

Imagine a one-stop shop for all your B2B contact information needs. Lusha steps up to the plate, offering a treasure trove of data beyond just email addresses.


  • Streamlined Workflow: It integrates seamlessly with popular CRMs and sales engagement platforms, allowing you to find contact details within your existing workflow.
  • Data Enrichment: Go beyond email addresses. Lusha provides additional data points, like phone numbers, social media profiles, and even job titles, to personalise your outreach.
  • Accuracy Advantage: Lusha boasts a reputation for high data accuracy, ensuring your outreach messages land in the right inboxes.


  • Cost Considerations: While a freemium model exists with limited searches, paid plans can be a significant investment for smaller teams.
  • Automation Reliance: Lusha’s focus on automation might mean less personalisation in search results. Consider tailoring your outreach for maximum impact.

Use Case: Ideal for sales teams who require frequent contact lookups, prioritise data accuracy, and value the convenience of integrated CRM workflows.

9. Find That Lead: The User-Friendly Email Finder

For those seeking a user-friendly and budget-conscious solution, FindThatLead rises to the challenge.


  • Free Plan Advantage: Offers a free plan with a decent search limit, allowing you to test the waters before committing.
  • Beyond Email: FindThatLead goes beyond just finding email addresses. It offers email verification tools and even built-in cold email campaign functionalities.
  • Simplicity Reigns: Users consistently praise FindThatLead’s intuitive interface and ease of use, making it ideal for beginners in the sales prospecting game.


  • Accuracy Might Falter: While FindThatLead offers valuable features, data accuracy might not be on par with Lusha, especially for hard-to-find contacts.
  • Limited Data Depth: Compared to Lusha’s comprehensive data sets, FindThatLead might offer fewer additional details beyond email addresses.

Use Case: A great choice for sales teams on a budget who prioritise user-friendliness and appreciate the convenience of built-in cold email campaign features.

10. Clearbit

It is common to see a CRM overflowing with outdated information. Clearbit keeps your prospect data fresh by enriching your CRM with real-time contact and company insights. Get notified of key changes, like job title updates or funding rounds, allowing you to tailor your outreach for maximum impact.

Pros: Maintain accurate and up-to-date prospect information; personalise outreach based on real-time insights like recent website visits or company news; improve overall lead quality; and reduce data entry errors.

Cons: The free plan offers limited features and enrichment credits.

Use Case: Ensure data accuracy in your CRM, personalise outreach based on real-time triggers and updates, and prioritise high-intent leads exhibiting buying signals.

Email Verification

Ever crafted the perfect email, only to have it bounce back like a boomerang? Frustrating, right? Email verification tools like Clearout, Hunter, and Dropcontact can help you against the dreaded bounce, ensuring your outreach messages reach the intended inboxes.

11. Hunter (Email Finder)

Say goodbye to bouncing emails. Hunter uncovers verified email addresses associated with a domain in seconds, ensuring your outreach messages land in the right inboxes.

Pros: Build targeted email lists quickly and efficiently, personalise your outreach for better engagement, improve email deliverability rates, and reduce bouncebacks.

Cons: The free plan limits the number of searches you can perform each month. Unverified emails require additional validation.

Use Case: Build targeted email lists for personalised outreach campaigns, improve cold email deliverability, and ensure your message reaches the intended recipient.

12. Clearout 

Clearout employs a multi-step verification process to identify invalid, risky, or inactive email addresses.


  • Multi-Layered Verification: Clearout utilises a combination of real-time checks, syntax validation, and spam trap detection to ensure maximum accuracy.
  • Actionable Insights: Beyond simply identifying bad emails, Clearout provides insights like catch-all detection and mailbox capacity issues, allowing you to tailor your outreach strategy.
  • Scalability for Teams: Clearout offers various plans catering to different team sizes, making it suitable for both small and large sales organisations.


  • Pricing Considerations: Clearout’s pricing structure scales with verification volume, so costs can increase with larger email lists.
  • Limited Free Trial: The free trial offers a limited number of verifications, so extensive testing might require a paid plan.

Use Case: Ideal for businesses sending bulk emails and requiring a comprehensive verification process with actionable insights to optimise email deliverability.

13. Dropcontact

Dropcontact positions itself as an easy-to-use solution for keeping your email list squeaky clean.


  • User-Friendly Interface: Dropcontact boasts a user-friendly interface that simplifies the email verification process, making it easy for anyone to use.
  • Free Plan Benefits: The free plan offers a decent amount of credits for basic verification needs, allowing you to try before you buy.
  • Integration Options: Dropcontact integrates with various CRM and email marketing platforms, streamlining your workflow.


  • Limited Verification Features: Compared to Clearout’s multi-layered approach, Dropcontact might offer a less comprehensive verification process.
  • Scalability for Large Teams: Free plan limitations and per-credit pricing might not be ideal for very large sales teams with extensive email lists.

Use Case: This is a great fit for small sales teams or individual users who prioritise ease of use and a free plan with basic verification functionalities.

Top Sales Analytics and Reporting Tools for 2024

Here are sales analytics and reporting tools that transform raw data into actionable insights to optimise your sales strategy and skyrocket performance.

Data Visualisation

14. Tableau

A renowned leader in data visualisation, Tableau empowers you to create stunning and interactive dashboards that bring your sales data to life.

Pros: drag-and-drop interface for easy data exploration; vast library of visualisations; excellent mobile compatibility for on-the-go insights.

Cons: The steeper learning curve compared to some competitors can be expensive for smaller teams.

Use Case: Ideal for creating visually compelling dashboards and reports to communicate complex sales data to various stakeholders.

15. Power BI

Microsoft’s answer to Tableau, Power BI, integrates seamlessly with other Microsoft products like Excel, offering a familiar user experience for Windows users.

Pros: tight integration with the Microsoft ecosystem; strong data modelling capabilities; cost-effective for Microsoft 365 subscribers.

Cons: Limited mobile functionality compared to Tableau; the interface can feel cluttered with large datasets.

Use Case: This is a great choice for organisations already heavily invested in Microsoft products and looking for an affordable data visualisation solution.

Business Intelligence

16. Looker (now part of Google Cloud)

Acquired by Google Cloud in 2019, Looker offers a robust business intelligence (BI) platform for exploring and analysing large datasets.

Pros: powerful data exploration capabilities; strong security features; embeddable analytics for seamless integration into applications.

Cons: The steep learning curve and technical expertise required can be expensive for enterprise-level deployments.

Use Case: A valuable tool for data-driven organisations with complex reporting needs and in-house data analysts.

17. Domo

Domo, a cloud-based platform that boasts exceptional speed and scalability, is built for handling massive datasets with ease.

Pros: unmatched speed and performance; user-friendly interface; real-time data access for immediate insights.

Cons: Pricing can be a barrier for smaller teams; there are limited customisation options compared to some competitors.

Use Case: Ideal for large enterprises with massive datasets requiring real-time analysis and fast performance.

18. InsightSquared

Focuses on specific business areas like sales and marketing, offering pre-built dashboards and reports tailored to your industry.

Pros: industry-specific dashboards and reports; user-friendly interface; quick time to value with pre-built templates.

Cons: Limited customisation options compared to general-purpose BI tools may not be ideal for highly complex needs.

Use Case: This is a great choice for businesses looking for industry-specific sales analytics without extensive customisation requirements.

Enterprise-Grade Analytics

19. QlikView

A well-established player in the BI space, QlikView offers a powerful associative engine for exploring data relationships and uncovering hidden insights.

Pros: powerful in-memory analytics engine for fast performance; advanced data discovery capabilities; excellent for complex data exploration.

Cons: The steep learning curve for both users and administrators can be expensive for large deployments.

Use Case: Ideal for enterprises with complex data needs and a team of data analysts to leverage its advanced functionalities.

20. Sisense

Another leader in business intelligence, Sisense offers a user-friendly interface with drag-and-drop functionality for simplified data analysis.

Pros: in-memory analytics for fast performance, user-friendly interface with drag-and-drop capabilities, and strong embedded analytics features.

Cons: Limited mobile functionality compared to some competitors; pricing can be complex for enterprise deployments.

Use Case: A solid choice for businesses seeking a user-friendly BI platform with strong in-memory analytics capabilities.

CRM-Native Analytics

21. Salesforce Analytics (formerly Einstein Analytics)

Built specifically for Salesforce users, Salesforce Analytics provides deep insights into your CRM data.

Pros: seamless integration with Salesforce; pre-built dashboards and reports for sales data; AI-powered insights for data exploration.

Cons: Limited functionality compared to general-purpose BI tools; requires a Salesforce subscription

Booking Management Tools

The struggle to find a time that works for everyone is real, especially when scheduling meetings. Here’s a breakdown of two popular booking management tools, Calendly and Doodle, to help you conquer your scheduling woes:

22. Calendly

Imagine a one-stop shop for scheduling appointments. Calendly steps up to the plate, offering a user-friendly interface and powerful features to streamline the process.


  • Effortless Setup: Define your availability upfront, set buffer times between meetings, and automate confirmations and reminders.
  • Customisation Power: Craft different meeting types with varying durations, allowing you to tailor the scheduling experience for different needs.
  • Integration Advantage: It seamlessly integrates with popular CRMs and calendar platforms, reducing data entry and streamlining workflows.
  • Team Scheduling: Ideal for teams, allowing team members to share their availability and manage bookings collaboratively.


  • Limited Flexibility: Compared to Doodle’s polling system, Calendly offers less flexibility for participants to suggest alternative times.
  • Cost Considerations: While a free plan exists, paid plans are required for advanced features and team scheduling.

Use Case: Perfect for busy professionals, sales teams, and anyone who wants a quick and easy way to schedule appointments with minimal back-and-forth emails.

23. Doodle 

Doodle takes a different approach, focusing on finding a time that works for everyone involved.


  • Polling Power: Create polls where participants can vote on their preferred meeting times, fostering collaboration and ensuring everyone has a say.
  • Free and Easy-to-Use: The basic features are free and user-friendly, making it accessible for both individuals and small groups.
  • Flexibility for All: Participants can suggest alternative times outside of the initial poll options, offering more flexibility in scheduling.


  • Limited Automation: Doodle requires more manual follow-up to confirm final meeting times.
  • Less Customization: offers less customisation compared to other tools on the market for meeting types and branding.

Use Case: This is a great choice for group meetings, casual scheduling, or situations where participants need more control over finding a suitable time.

Top 6 Automation and Workflow Tools for 2024

Here’s a breakdown of the top 6 automation and workflow tools to streamline your sales process and dominate the competition:

24. HubSpot Sales Hub: The All-in-One Sales Commander

Imagine a unified platform that orchestrates your entire sales operation. HubSpot Sales Hub takes centre stage, offering a comprehensive suite of features for lead management, email automation, deal tracking, and powerful reporting. Automate repetitive tasks like sending follow-up emails, nurture leads with targeted campaigns, and gain valuable insights into your sales pipeline—all within a user-friendly interface.


  • All-in-one solution
  • User-friendly interface
  • Powerful automation features
  • A free plan is available.


  • Limited customisation compared to some competitors
  • Might not be ideal for very complex sales processes.

Use Case: Ideal for small and medium-sized businesses seeking a comprehensive sales automation solution with a free plan to get started.

25. Pipedrive: The Visual Sales Pipeline Maestro

Think of Pipedrive as a visual map to your sales success. This intuitive CRM utilises a drag-and-drop interface, allowing you to easily visualise your sales pipeline and track the progress of each deal. With features like automation for repetitive tasks, email integration, and insightful reporting, Pipedrive empowers your team to stay focused on closing deals. Its user-friendly nature makes it a great choice for both small and medium-sized businesses.


  • User-friendly interface with drag-and-drop pipeline
  • Strong visual representation of sales data
  • Good value for the price


  • Limited reporting and forecasting functionalities compared to some competitors

Use Case: Ideal for sales teams of all sizes who value a visual approach to managing their sales pipeline and appreciate user-friendliness.

26. Outfunnel

For those seeking a holistic approach, Outfunnel steps onto the battlefield. This unique platform bridges the gap between marketing and sales, ensuring the seamless handoff of qualified leads. Outfunnel automates lead scoring, triggers marketing campaigns based on customer behaviour, and integrates with various CRMs to provide a unified view of your sales funnel. It’s a valuable tool for businesses that prioritise a data-driven approach to sales and marketing alignment.


  • Integrates marketing and sales automation
  • Automates lead scoring and nurturing
  • Valuable for data-driven sales and marketing teams


  • Pricing can be complex for larger teams.
  • May require more technical expertise to set up.

Use Case: Ideal for businesses seeking a unified marketing and sales automation platform with a focus on lead nurturing and data-driven insights.

27. Yesware: The Email Productivity Tool

Feeling bogged down by endless emails? Yesware comes to the rescue, acting as your personal email productivity coach. This powerful tool automates follow-up emails, tracks email opens and clicks, and even provides real-time insights into your email performance. Yesware integrates seamlessly with popular CRMs and email platforms, making it a valuable asset for salespeople who rely heavily on email communication.


  • Improves email productivity
  • Automates follow-ups
  • Provides real-time email performance insights.


  • Limited functionalities outside of email automation
  • It can be expensive for larger teams.

Use Case: Ideal for salespeople who spend a significant amount of time on emails and want to improve their email outreach efficiency.

28. Zapier: The Universal Automation Connector

Zapier isn’t your typical sales automation tool, but it’s a powerful asset in your sales arsenal. It lets you create automated workflows called “Zaps” that connect two or more apps. These Zaps can trigger actions in one app based on events happening in another. Here are some ways Zapier can supercharge your sales automation efforts:

  • Automatically add new leads from web forms to your CRM: When someone submits a lead capture form on your website, Zapier can automatically create a new lead record in your CRM, saving you time and ensuring no leads slip through the cracks.
  • Trigger follow-up emails based on lead behaviour: Did a prospect visit your pricing page? Zapier can trigger a personalised follow-up email from your salesperson, keeping the momentum going.
  • Sync data between different apps: Ensure your data is always up-to-date by syncing information between your CRM, marketing automation platform, and other sales tools.


  • Integrates with thousands of apps and services
  • Easy to use, even for non-technical users
  • A wide range of automation possibilities
  • A free plan is available for basic use.


  • Complex workflows might require more technical expertise.
  • The free plan has limitations on Zaps and integrations.

Use Case: Ideal for businesses of all sizes who want to automate repetitive tasks, connect different tools, and streamline their sales processes. Zapier can be a valuable addition to any sales team’s toolkit, complementing other sales automation tools and CRMs.

Staying Ahead of the Curve

Here’s a breakdown of some essential tools to keep you dominating the sales game:

29. Sales Hacker (Content & Community)

Sales Hacker is your portal to a wealth of knowledge, offering articles, podcasts, and webinars delivered by industry veterans. Dive deep into the latest sales trends, strategies, and technologies, and don’t forget to connect with the vibrant Sales Hacker community to share best practices and swap sales stories with your fellow sales champions. There’s a wealth of free content available, but for truly dedicated salespeople, a premium subscription

Pros: Become a sponge for sales expertise. Access a treasure trove of content, including articles, podcasts, and webinars, from industry veterans.

Cons: Invaluable insights might require a subscription, but free content is still available.

Use Case: Stay updated on the latest sales trends, strategies, and technologies. Engage with a vibrant sales community to learn from the experiences of others and elevate your sales skills.

30. Streaks: Master Customer Relationship Management

This lightweight CRM integrates seamlessly with your Gmail inbox, allowing you to manage leads, deals, and communication all from one place. No more switching between apps and losing track of information! Streaks might not have all the bells and whistles of a dedicated CRM platform, but for individual salespeople or small teams who prioritise simplicity and Gmail integration, it’s a powerful tool to streamline your workflow.

Pros: Effortless CRM integration. Streaks seamlessly integrate with Gmail, allowing you to manage leads, deals, and communication directly from your inbox. No need to switch between apps!

Cons: Limited functionality compared to dedicated CRM platforms. Reporting and automation capabilities might be restricted.

Use Case: Perfect for individual salespeople or small teams who rely heavily on Gmail for communication and prefer a lightweight CRM solution that integrates seamlessly with their workflow.

31. Zoom: Level Up Your Sales Presentations 

Forget the limitations of geography! Zoom allows you to connect with prospects and clients face-to-face, and virtually. Host high-quality video meetings with screen sharing and recording capabilities, perfect for conducting demos, delivering presentations, and building rapport. Zoom even integrates with your CRM for effortless scheduling and data management. The free plan is a great starting point, but for larger teams and extended meetings, consider upgrading to a paid plan.

Pros: Connect face-to-face, virtually! Zoom allows you to host high-quality video meetings with screen sharing and recording functionalities. Integrate it with your CRM for effortless scheduling and data management.

Cons: The free plan restricts meeting duration and the number of participants. Consider paid plans for larger teams and extended meetings.

Use Case: Conduct virtual meetings, demos, and presentations to connect with geographically dispersed prospects and clients. Build rapport and close deals, even across borders.

AI Tools for Outbound Sales Success

The outbound sales landscape is dynamic, demanding constant adaptation and strategic resource allocation. Today, we unveil a powerful pack of AI tools to automate your sales process, supercharge your efficiency, and conquer every stage in a sales process.

32. Delve AI: Identifying Your Ideal Customer Profile (ICP) and Buyer Personas

The first thing to do before any prospecting is to know your ideal customer! Delve AI is your intelligence officer, leveraging the power of artificial intelligence to analyse vast amounts of data and identify the characteristics of your perfect customer.

Uncover key demographics, firmographics, and online behaviour patterns to create laser-focused buyer personas. With Delve AI by your side, you can craft targeted messaging and outreach campaigns that resonate with the right audience, ensuring you spend your valuable time engaging qualified leads most likely to convert.

33. ZoomInfo: Outbound Prospecting

ZoomInfo allows you to identify and target high-value prospects with pinpoint accuracy. Leverage AI-powered search functionalities to unearth hidden gems, utilise segmentation tools to create targeted prospect lists based on specific criteria, and employ data validation to ensure you’re reaching the right decision-makers.

Say goodbye to manual prospecting and hello to a wealth of qualified leads ready for your outreach. ZoomInfo helps you focus your efforts on the most promising opportunities, maximising your return on investment.

34. Personalise with Cold Outreach

Crafting compelling cold emails and messages can be time-consuming and repetitive. is your secret weapon, a powerful AI writing assistant that helps you overcome writer’s block and craft personalised outreach like a seasoned pro.

Generate different creative text formats, from attention-grabbing subject lines to personalised email content, and tailor your outreach at scale. Break through the noise and capture prospect attention with unique and relevant messaging that compels them to engage.

35. Pathmonk: Lead Qualification

Not all leads are created equal. Pathmonk acts as your AI-powered lead qualification filter, separating diamonds from the rough. By analysing prospect behaviour, website interactions, social media engagement, and other relevant data points, Pathmonk helps you identify the most promising leads who are actively researching your products or services and demonstrate a high purchase intent. Prioritise your outreach efforts for maximum impact and focus on nurturing qualified leads who are most likely to convert into paying customers.

36. Simplified: Sales Pitching and Presentations

The art of the sales pitch is crucial in the closing stages of the deal. Simplified is your AI-powered presentation coach, which analyses your existing pitch decks and suggests improvements to strengthen your message and overall impact. Refine your messaging to ensure clarity and value proposition, identify areas for visual enhancement to create a compelling presentation, and practice delivering your pitch with confidence. With Simplified’s guidance, you’ll leave a lasting impression on prospects and propel yourself towards the close.

Want to try multichannel outreach for your business?

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