Did you know that, according to Business of Apps, LinkedIn generated a revenue of $8 billion in  2020? This amount represented a 19% increase year-on-year. Additionally, the total number of members LinkedIn has is more than 700 million.

Considering how popular LinkedIn has become and how many people are on it, there’s a lot of potential when it comes to making sales on LinkedIn if you’re a salesperson or marketer.

However, when you reach the LinkedIn connection limit, you can feel frustrated by the fact that it’s suddenly more difficult to make more sales.

Fortunately, in this article, we’ll review two ways you can bypass the LinkedIn connection limit. Finally, you can make even more connections on LinkedIn and make more sales. Read on to learn more.

1. Using Open InMails to Bypass the LinkedIn Connection Limit

One of the ways you can bypass the LinkedIn connection limit is by using open InMails. When you have the capacity to send open InMails, you can send them to other people who have open profiles, even when they’re outside of your network.

The reason this is so effective when it comes to bypassing the LinkedIn limit is that you’ll be able to send 800 open InMails for free each month. This is much higher than the usual LinkedIn limit, which is how you’ll bypass it.

What is the LinkedIn connection limit, usually? It can vary, but often the LinkedIn daily connection limit can be 20 and the weekly one can be 100. So you can see how this can be an effective strategy to bypass the LinkedIn limit.

How to Be Able to Send 800 Open InMails for Free Each Month

To be able to send 800 open InMails for free each month, you need to have the right type of account. First of all, you must have a Sales Navigator subscription, the premium type. Additionally, to send open InMails, you need to be an open profile member.

To do this, you must have a subscription to LinkedIn that’s premium.

How to Launch Your Open InMail Campaign

To launch your open InMail campaign, there are several steps you have to take. These include writing your messages so they’re more likely to be successful, including a CTA, double-checking your targetting, creating the campaign itself, and using A/B testing.

Writing Successful Messages

Even before you start to bypass the LinkedIn connection requested limit with this strategy, you should focus on writing successful messages. First of all, remember that these messages should be direct and simple.

An InMail that doesn’t have a clear point or that goes on for too long isn’t likely to be a successful message.

After all, most people don’t have a large chunk of time to read through a lengthy LinkedIn message. This is, even more, the case when this is a cold InMail they’ve been sent from a stranger.

The limits when it comes to LinkedIn mail messages are 2,000 characters for the body paragraph and 200 characters for the subject.

When crafting your messages, keep these limits in mind so that your InMails don’t feel too condensed or rushed. In general, by keeping them shorter and to the point, your response rate will be higher.

Another important factor when it comes to writing successful messages is personalization.

If you’ve been copy/pasting the same message over and over, only changing the company name and first name, your message won’t feel very personal.

To personalize, you want to ensure that there’s something that would only apply to the person or company you’re sending your message to in your message. This will make it more likely that you’ll get a reply.

Including a CTA

Whatever the objective of your outreach campaign when sending open InMails, it’s important to have a CTA that’s clear at the end of your messages. The idea is that the CTA will be clear to the recipient of the message if they’re skimming through it.

This way, they can easily get an idea of what your message is about.

If your CTA isn’t clear (or if there isn’t one at all), they’ll assume that your message isn’t important, so they won’t go through and read the message.

However, if there’s a CTA, for example, that asks them to let you know when they might be available for a call this week or next, then they might be interested in finding out why you want to get them on the phone.

As a result, they’ll go ahead and read the entirety of your message.

Good CTA options include asking for thoughts on an article, a request for a call, an invitation to join a community group, and an endorsement request.

Double-Checking Your Targeting

However optimized your LinkedIn profile is and how effective you are with outreach and followups, you aren’t going to get very far when it comes to taking advantage of LinkedIn premium connection limits if your target audience is the wrong one.

For this reason, before you start your open InMail campaign, double-check your targeting so that you’re sending your messages to the right people.

Creating the Campaign Itself

After you’ve done completed the preliminary steps we’ve just reviewed, it’s time to launch your open InMail campaign. To do this, get started by going to Campaigns, after which you’ll click on ‘Add Campaign.’ Then, choose, ‘ Inmail campaign.’

Next, write in your messages and those that make up your follow-up sequence.

After this, use the ‘Search’ section to select your leads for the campaign. Note that you can set it up to filter according to which leads can receive open InMails. You can select these.

Finally, you can take the last step of launching your campaign.

Using A/B Testing

If you want to get the most out of your LinkedIn connection request message limit, it’s smart to use A/B testing. With A/B testing, you can improve your reply rate to over 70% and your connection request rate to up to 80%.

When you’re using LinkedIn for prospecting, think about using A/B testing for your connection message (or another type of first touchpoint), CTA, and follow-up messages.

An Example of a Successful Open InMail Opening Message

In this section, we’ll review an example of a successful open InMail opening message. Note that, for this message, the subject line would look something like, “[Name of Prospect], Here’s a great way to xxx to achieve yyy.”

“Hi [Name of Prospect],

It looks like both of us are interested in aaa. Your work at bbb doing ccc demonstrates ddd. Have you thought about ways you could do aaa more effectively?

We can help. At [Your Company Name], we help with accomplishing aaa better than ever. If you want to learn more about how we can help you with it, I’d be happy to speak with you more about it on a call.

If you’re interested, let me know when you might be free this week or next for a call.

Regards,

[Write Your Name Here]”

2. Using Groups and Events to Bypass the LinkedIn Connection Limit

One of the ways you can bypass the LinkedIn connection limit is by using groups and events to connect with more people/leads on LinkedIn. We’ll start by reviewing how you can use groups to connect with these people and then we’ll go into how you can use events.

Using Groups

When you’re using groups to connect with people on LinkedIn, there are two ways you can do this. The first is to join groups. To do this most effectively, search for groups that are related to your industry or to the service or product you offer.

The key here is to focus on groups that have users who fit within your business’s target demographics.

Once you’ve joined these groups, you can interact within the groups. You could offer advice, for example. This is a great way to build connections. Keep in mind that, when you’re posting, you aren’t too ‘salesy’.

This could end up being a turnoff. What you should be doing, when posting, is to be helpful and provide valuable information. When you’re writing about what you can offer, keep this in mind.

For example, you could say something like, “It seems like you have a problem with xxx. Perhaps yyy could help? If you think this might be the case, check out our [solution your business provides].”

You can also message group members privately. This is even the case if you aren’t connected on LinkedIn with them.

Creating Groups

Another way to use groups on LinkedIn to make new connections is to create your own LinkedIn groups. By doing this, you can build up a list of ready-to-buy, ideal prospects. Start by creating your group, after which you can send invitations to connections you already have.

You can also go through the members of groups you’ve already joined to search for potential members for yours.

Once you have your list put together, send out your invites. Make sure that these are personalized so they don’t come off as spammy.

An Example of a Successful Group Invitation

A successful group invitation might say something like, “Hi [Name], I’ve noticed that we’re both in the same group, xxx, and that you have interests in yyy and zzz just like I do. Considering this, I thought you might be interested in joining my group.

If you’re interested, you can join the group here.

Regards,

[Write Your Name Here]”

Using Events

Another way you can bypass the LinkedIn connection limit and get more leads is by hosting events. When you do this, you’re building up your business’s authority and trust. Hosting an event demonstrates that you’re active on LinkedIn and that you have valuable information to offer.

This valuable information is for your target audience. As a result, you can educate them—and, by using video, you can create an emotional connection.

To create an event on LinkedIn, go to your profile’s home page. Then, find the Events menu and select the plus sign that appears on the side of “Events.”

Customizing Your Event

Now, you can customize the event. Remember when doing this to include a description that’s detailed and that includes keywords of interest to your target audience. Include these keywords in the event name, too.

Utilize an image that’s related to the event you’re creating, and make sure it’s compelling, too.

Additionally, pick a date and time that gives you time to prepare—and that will make it more likely that people you want to attend will be able to do so.

You’ll also have to decide if you want to create your own registration or use the LinkedIn one. If you use the LinkedIn one, you’ll have to include a privacy policy.

When creating your LinkedIn event, always keep your target audience in mind. This will make it more likely that they’ll attend, improving your chances of generating leads.

They might also share the event link with their connections, which will get you more views and build up your brand.

Want to Get Even More Leads?

Now that you’ve learned about how you can bypass the LinkedIn connection limit and get more leads, you might be looking for other ways to get even more leads. In this case, you should look no further than using the LinkedIn automation solution, Salesflow.

At Salesflow, we help you get more leads for your business via LinkedIn. For businesses, we offer the Pro plan, which makes it possible for you to send 800 Open InnMails and more than 400 invites each month.

To learn more about this plan or how else we can help you, schedule a demo call with us now.