Did you know that the LinkedIn platform has 810 million members? Additionally, the members of this popular platform are in over 200 territories and countries worldwide.
Considering these statistics, you might be thinking of using LinkedIn outreach to generate your sales and marketing pipeline. However, if you aren’t sure how to get started, this can be stressful.
Fortunately, in this article, we’ll review the keys to generating your sales and marketing pipeline when you’re using LinkedIn outreach.
Finally, you can learn how to generate sales with LinkedIn outreach and your business can be more successful than ever. Read on to learn more.
The Main Key: Data Accuracy
When it comes to having your sales and marketing pipeline being as effective as possible, you need information about your potential leads to be accurate. However, you probably know that this can be quite challenging. Too often, the data you’ve spent a long time searching for is:
- Out of date, or
- Downright incorrect
When this happens, you end up with the problem that you get in touch with the wrong person. This means that, inevitably, you’ll have to start all over again.
What causes this? Accessing poor data, which comes in different forms.
When you have duplicate contacts, you have two contacts for the same person. As a result, you end up losing time when, for example, you attempt to contact this person twice. It’s also annoying on their end, which could risk you not getting the lead interested in the first place.
As for inaccurate contacts, this is when you have a contact where you have the wrong gender, email address, or mistakes in your contact’s name. As you can imagine, this can mean missing the connection altogether or coming off as unprofessional when you contact them.
When your data is incomplete, you don’t have additional information that makes it possible for you to personalize the messages you send to leads. As a result, you won’t be able to make a connection that’s as strong as possible.
This is a situation in which the data you have for a contact isn’t consistent when it comes to formatting. For example, names might start with a combination of upper and lower case, making it difficult for you to know which one is correct to use when getting in touch.
Finally, there’s obsolete data. When you have this type of data, it’s out of date because the leads you’re hoping to get in touch with are regularly changing their jobs or companies. As a result, you may not be sure about how to refer to them in terms of position or the company they’re working for.
Keys to Generating Your Sales and Marketing Pipeline With LinkedIn Outreach
Now that we’ve reviewed the main key of data accuracy for generating your sales and marketing pipeline, we’ll go over how you can get started with LinkedIn outreach while keeping this in mind. On LinkedIn, the process of finding, copying, and pasting information is time-intensive and laborious.
So, how can you scrape LinkedIn so you can automate your LinkedIn outreach sales and marketing pipeline? By using a tool that makes it possible to use the following key strategies.
1. Automate Growing Your Network and Connecting With the Right Leads
Instead of spending a huge amount of time searching for the right leads on LinkedIn, use a LinkedIn outreach tool that will grow your network for you automatically, connecting you with the right leads. This will make your data more accurate and make the process of searching less laborious.
To get the best results, search for a solution that uses an advanced filter, as well as AI technology, so you can identify prospects who will end up being more likely to convert. This way, you’ll have higher-quality leads.
Something you might be wondering about, at this point, is whether it’s safe to use a LinkedIn tool that does this type of prospecting.
That’s why it’s important to choose a tool that has the usage and limitations necessary to comply with the rules LinkedIn has. A solution that has advanced algorithms and dedicated IPs to avoid a ban by LinkedIn is a good choice.
2. Use Sales Navigator More Effectively Than Ever
When you’re generating leads using LinkedIn, one of the tools you’ll have at your disposal through the platform itself is Sales Navigator. However, if you want to get leads’ data that’s accurate and more quickly than ever, you should use a tool that helps you use Sales Navigator more effectively.
A solution that has a concrete workflow you can use is a great place to start.
3. Create and Schedule Multiple Campaigns
When you’re looking for leads on LinkedIn, you need a tool that makes it possible for you to create and schedule multiple campaigns. This way, you can create campaigns focusing on the right leads by using advanced filtering.
In addition to campaign creation, a tool that allows you to do this with multiple campaigns simultaneously will save you time.
As a result, you’ll have the right leads for all the different campaigns you’re running. This is far easier than going into LinkedIn yourself and doing all this manually.
It also helps to choose an outreach tool that has a user-friendly dashboard. This way, no matter how many campaigns you’re running, you’ll be able to keep everything organised.
As a result, you can keep track of your leads more easily and engage with them more efficiently.
4. Hyper Personalise the Messages You Send
As we discussed, one of the issues that can happen with data is that you have incomplete data. This, as a result, makes it more difficult to personalise the messages you send to your prospects when you find them on LinkedIn.
Fortunately, with a LinkedIn outreach tool, you can send messages with information that’s hyper-personalised.
In addition to having access to this hyper-personalised data, a good LinkedIn automation tool will make it easier (and faster) for you to compose these messages.
Look for a solution that provides you with templates so your hyper-personalised messages are structured in a way that’s appealing for your leads to read. This way, you can be more successful when you reach out to them.
5. Use Data to Improve Your Outreach
If you have a LinkedIn outreach tool that provides you with access to data, you can learn about where you are and aren’t doing well with your LinkedIn outreach strategies. Over time, having access to this data will make your lead generation strategies more effective.
As a result, you’ll generate leads that are better, and faster.
6. Enrich Your B2B Contacts (Directly Into Your CRM)
One of the strategies that can help you ensure your data is accurate is by enriching your B2B contacts (directly into your CRM). How does this work? When you add a contact that’s new or update one of your contacts, the LinkedIn outreach tool will process and update all the information.
All you have to do is plug the outreach tool with one simple click. Then, all your data will be enriched automatically.
As a result, you’ll be able to personalise your communications by adding the right contact titles (like Mrs. or Mr.). You’ll also be able to normalise and correct the formatting of first and last names.
It will also be possible for you to delete toxic characters, such as encoded fonts and emojis. Additionally, you can add up-to-date and verified professional email addresses.
It will also be easy to add industry sectors, LinkedIn pages, and the company website. Finally, you can detect contacts that are potential duplicates and merge them as needed.
Looking for a LinkedIn Outreach Solution?
Now that you’ve learned about the main keys for generating your sales and marketing pipeline through LinkedIn outreach, you might be looking for a LinkedIn outreach solution that will make it possible for you to follow these sales and marketing tips.
In this case, you should look no further than Salesflow. Salesflow is a solution that you can use, along with knowing marketing trends and sales tips, to reach more high-quality leads through LinkedIn.
Salesflow has all of the features we reviewed when covering features solutions should have. To get started with Salesflow, request a demo now.