Did you know that, according to the Business of Apps, the amount of revenue LinkedIn generated in the year 2020 was $8 billion? This was through a year-on-year increase of 19%. Additionally, LinkedIn has over 750 million members. With so many members as so much revenue, it likely comes as no surprise to you that LinkedIn can be one of the best places online for gaining new leads. When you use LinkedIn automation tools, you can get even more leads.
However, if you aren’t sure where to get started with these types of automation tools, this can be quite stressful. This might be especially the case if you don’t know how to use them.
Fortunately, in this article, we’ll review how you can gain new leads with LinkedIn automation tools.
Finally, you can use the best LinkedIn automation tools for your company, getting more leads and making your business more successful than ever. Read on to learn more.
How LinkedIn Automation Tools Work
Before we go into how you can use LinkedIn marketing automation tools to gain new leads, it’s important that you understand how these tools work. Basically, these are tools that do what you would do when prospecting, getting leadings, and doing outreach on LinkedIn.
Because they’re doing the work you (or your digital marketing manager or sales team) would be doing, you’ll save a lot of time with an automation tool for LinkedIn.
Automation tools, in addition to the fact that they save you time, have a variety of other benefits.
One of these is that they make it easier for you to run campaigns that are personalised. Another benefit is that they’ll complete data collection, which means your campaigns will be more powerful over time.
Many of the top LinkedIn automation tools will also integrate with other types of marketing tools. This makes it possible for you to create omnichannel campaigns that are effective.
As you can see, LinkedIn automation tools will make your efforts for achieving your professional and business goals on LinkedIn easier.
But how do you make these efforts as effective as possible so you can gain new leads? We’ll go into that now.
How to Do LinkedIn Prospecting With Automation Tools
When it comes to prospecting with automation tools, there are several things you can do to use LinkedIn automation tools most effectively. These include automating invites, using LinkedIn InMail, using LinkedIn search properly, and more.
Whether you’re using paid or free LinkedIn automation tools, you’ll save time and be more effective with your prospecting by automating invites. When you don’t have an automation tool, you have to spend hours sending these out manually.
For this reason, one of the best ways to do prospecting is to create invites and automate them. You’ll be able to reach far more people this way.
Using LinkedIn InMail
Another way to reach more people with these tools is by using LinkedIn InMail. Ordinarily, it’s far too easy to have low open rates when you’re reaching out to people in another way. But by sending messages through InMail with your automation tool, you can get an open rate of 31%.
Using LinkedIn Search
When you aren’t using a top LinkedIn automation tool, it can be difficult to find the correct person to contact—and even when you do, it can be a challenge to find their contact information. Fortunately, LinkedIn automation tools make this much easier.
All you have to do is use LinkedIn Search in combination with your LinkedIn automation tool.
This makes it easier to connect with prospects and to contact them directly.
Automating Your Invites and Inbox Management
One of the biggest challenges that comes with attempting to prospect on LinkedIn without an automation tool is that you can have trouble managing replies and conversion rates. This is especially the case if you get a flood of replies all at once.
Fortunately, with a LinkedIn automation tool, you can automate this process.
The tool will run automatically without you having to do anything, sending invites to prospects, and it will also send them follow-up messages.
It will also do inbox management for you, which means that it can manage replies to the prospects.
Instead of having to stress about constantly getting back to prospects, you can use this automation feature with your LinkedIn automation tool.
Personalising Your Messages
A high-quality LinkedIn automation tool will also personalise the messages it sends out to your prospects—for each and every one of them. This will result in improved efficiency and productivity when it comes to your prospecting.
How to Gain New Leads With LinkedIn Automation Tools
When you use LinkedIn automation tools, there are several features you can use to gain new leads. These include growing your network with a multitude of simultaneous campaigns, using reply-detection to improve your conversation rate by three times as much, and more.
Growing Your Network With a Multitude of Simultaneous Campaigns
A LinkedIn automation tool will grow your network automatically, doing so while connecting with people who are the right connections for you to have. But what’s even more impressive is that it can run a multitude of simultaneous campaigns.
With this feature, you can get more leads than ever, getting a variety of them depending on your different campaign goals. Simply implement it, and you can start getting these leads.
The best LinkedIn automation tools will have a reply-detection feature that will make it easier for you to get more leads. With this feature, you’ll be able to triple your rate of conversion by sending a multitude of follow-up messages.
Look for an automation tool that makes it possible for these follow-up messages to be unlimited.
Making Your Use of Sales Navigator More Effective
Sales Navigator, which is available through LinkedIn, is an intelligent platform for sales. It enables users to do virtual selling by making it possible for sales professionals to both maintain and build relationships, at scale, with buyers.
It comes with several key features. One of these is extended network access, which makes it possible for users to do unlimited searches for optimised networking.
Another is advanced searching tools, which will make it easier for you to find the right leads for your business.
It also makes it easier to keep track of companies and people, complete outreach and send messages, and qualify and prioritise opportunities with Sales Spotlights.
As you can imagine, Sales Navigator can be an incredibly powerful platform to use when you’re building up your leads on LinkedIn.
But what makes it even more powerful? Using a LinkedIn automation tool that creates a concrete workflow you can use with it.
By using a LinkedIn automation tool that works with your Sales Navigator account, you can amplify it, making your efforts on the platform more effective.
Building Brand Awareness
Another way to get more leads with a LinkedIn automation tool is by using it to build brand awareness. How can you do this? Use the tool to include a variety of links to your services or products and website within all the automated campaigns you use it for already on the LinkedIn platform.
By building brand awareness, more of your leads will understand what your brand represents and what you’ll be able to provide them with in terms of services or products.
Additionally, you’ll get more website visitors. This will add power to your efforts in gaining new leads.
Integrating With CRMs
Another way to make your use of LinkedIn automation tools more effective when it comes to gaining new leads is to integrate them with your customer relationship management systems or CRMs. This will help you when managing your sales generally and keeping track of leads.
Some LinkedIn automation tools will use Zapier to do this, making the integration nearly seamless.
How to Make Your Outreach Efforts Effective With LinkedIn Automation Tools
By using your LinkedIn automation tools correctly, you can make your outreach efforts effective. Ways to do this include personalising your campaigns, using LinkedIn message templates, and ensuring your tool follows LinkedIn rules so your account won’t get flagged or banned.
Personalising Your Campaigns
When it comes to making your outreach efforts more effective, it’s important to personalise your campaigns. Without personalisation, you won’t get as many connection requests accepted or get answers to the messages you send out on LinkedIn.
You want to use the right personalisation tags when sending messages, such as the job title, name of the person, and company name.
In addition to making your outreach more effective, this also makes it less likely that your messages will seem like spam. This is important because, if they do, LinkedIn could end up flagging your account.
With the best LinkedIn automation tools, there will be a feature available that makes it possible for you to personalise your campaigns.
This will be an advanced automation feature that will help you capture the right keywords to make each of your connections more personal and unique, making your messaging outreach more unique.
When creating your campaigns with your LinkedIn automation tool, use this feature to make your campaigns more personalised.
Using LinkedIn Messaging Templates
When doing your outreach on LinkedIn, one of the things that will occur is that people will start to reply to the outreach messages you send them. When this happens, you need to have a reply ready so that your outreach efforts are as effective as possible.
However, it can be challenging to use the right language and style when crafting these messages.
This is why it’s so important to use the right LinkedIn messaging templates when communicating with these people. With the right structure, your reply messages will be more effective.
The best LinkedIn automation tools will have InMail/connection message templates you can use. Ensure you use these to make your outreach more effective.
Ensuring Your Tool Follows LinkedIn Rules
When you use LinkedIn, it’s important to follow the rules for LinkedIn. Behaviour that might seem spammy, such as sending the same message out to a large number of people, could end up getting your profile flagged or get you banned from LinkedIn.
For this reason, it’s important to use a LinkedIn automation tool that follows LinkedIn rules. This way, you can have outreach efforts that are powerful without being considered as someone who isn’t following these rules.
Look for a tool that has usage and limitations that comply with LinkedIn’s rules. A complex tool that has advanced algorithms, specifically a combination of them, is also something to look for.
The tool should also provide you with dedicated IP’s that make it such that the tool has a ban rate of almost 0%.
Need More Information?
Now that you’ve learned how you can gain new leads with LinkedIn automation tools, you might need more information. Maybe you want to learn more about how to connect with leads in your specific industry, or you want to find out about what LinkedIn automation tools are out there.
Whatever information you need, we can help. At Salesflow, we’re LinkedIn automation experts.
We also provide Salesflow, a LinkedIn automation tool that is the most effective LinkedIn automation platform for growing a pipeline of qualified leads fast. Interested in trying out Salesflow? Request a demo now.