With over 800 million users worldwide, LinkedIn is the leader in professional connections that could benefit you. But at the same time, with that many possibilities, how do you work out how to engage with lead generation? This is when you would use a LinkedIn automation tool, and lucky for you such things exist.
Below we will discuss many of the benefits you can gain by using a tool for LinkedIn Lead Generation. By the end, you should have a long list of potential ways to engage in automated LinkedIn outreach and how to leverage that moving forward. So read on and expand your business horizons.
1. Generate Leads
Engaging with potential leads can be one of the biggest parts of LinkedIn lead generation. This can be a very time-consuming process, though, and as such is an area where you can save money.
By making use of automated LinkedIn outreach tools, you can have assurances of your campaigns’ effectiveness. For example, you will have the capability to perform this task faster and with fewer errors.
LinkedIn automation tool SalesFlow has gathered a great deal of data on this subject. By their estimation, the average LinkedIn invite acceptance rate for new leads seems to be around 40%. Then, the average reply rates swing between 5% and 15%.
Depending on your LinkedIn automated outreach plans, this could surpass other methods available by a high margin.
2. Convert Leads to Customers
After you have contacted the leads for the first time, you will need to engage them in a funnel. This should take them from first contact to becoming a customer. A LinkedIn outreach campaign such as this will not only include the first message to a customer, but several more moving forward.
A LinkedIn lead generation tool will manage every message a potential customer sends. It does this by attaching them to a single ticket or otherwise linking them with their account information.
This allows the individual responsible for that customer to be able to have a consistency of knowledge. They can also ensure that they keep the same tone when dealing with that lead’s specific quirks.
Using this tool allows the lead manager a chance to invoke a personal approach with each lead when they follow up with them. They then have a better chance to convert the said lead.
3. Create Campaigns
It does not matter if you have the best LinkedIn outreach message if it only goes to one person. You must ensure that you save time by using a LinkedIn automation tool. For that to work, you must make campaigns.
These bring in large numbers of customers for you to contact in the same way. You can customize these messages based on user-defined entries. For example, a first name or the company they work for will otherwise appear the same for each campaign.
Because of this, you can refine a single message before sending it out to several leads at the same time.
These campaigns are not only built around one message. As mentioned above you can create long-running campaigns from several different messages. The joy of campaigns, though, is that you can customize each set of messages to specific groups of users. This lets you focus specific statements on certain niches of the market.
4. Get Better Customer Insights
Eventually, you will receive messages back from some customers after a LinkedIn outreach campaign. When you do, you must learn as much as possible about why people did or did not respond. A strong LinkedIn automation tool will perform this role by offering you large amounts of customer insights.
You can then use these insights for many different purposes. For example, you can A/B test your messages and ensure that their focus matches the results you are getting from customers.
You can also compare metrics to create future predictions about the success of other campaigns. This will ensure that you make the best use of every message that you send.
5. Have Better Customer Relationships
The sales force is not the only department that needs to engage with customers. Their role is often only to bring in new clients and sell to them. Your customers will sometimes have feedback that they need to pass on to your organization.
This feedback is important for two main reasons. First, it can help you understand the impact your messaging is having on your customers or leads.
Second, it can help you hone your processes if it is a complaint or note of praise. These can assist you with understanding how well your system works with others.
Because of this, a good LinkedIn automation tool will have integrations with other methods of communication. One of these would be a way to ensure that customer messages can pass on to a CRM system.
This way, your customer relations department can work independently from your salespeople. Though they should be able to track their work within the context of any existing campaigns. This offers them a level of transparency that lets them communicate with full knowledge of a customer’s history.
6. Work Better With Your Colleagues
If you switch to using a LinkedIn automation tool, you should ensure that you can collaborate with others in your organization. For this reason, you would be best served by using an automation tool that runs on the cloud, letting everyone work in the same online system.
A cloud-based campaign management software package will allow you to work from any device, anywhere, at any time. This means that you can engage in more collaborative interaction with your colleagues. You can engage in face-to-face communication by using a mobile device or laptop instead of only communicating via email.
A cloud-based system is also powerful because of its scalability. You can add services and users or remove them at a later time, depending on the package you buy.
7. Learn From Your Past
Over time you will engage with several campaigns that help make or break your ability to gain new customers via LinkedIn. As you move from campaign to campaign, it is important to iteratively improve these over time. This is so that you can learn from your mistakes and achieve more success.
Here is where a LinkedIn automation tool comes in. By tracking any campaigns that you make over time, the tool can generate stats.
These stats can show you which campaigns or even which individual messages were a success. This allows you to build up better messaging and create more successful campaigns moving forward.
If the tool also reports back that specific messages were a disaster for any reason, you can then change any you still have prepared. This prevents major failures due to poor communication.
8. Fast Campaign Development
The idea of creating outreach campaigns using a LinkedIn automation tool might feel overwhelming. In truth, it can be, but professional software can help with that.
With the best tools, you can create new campaigns fast. You can do this by using templates that have pre-generated information associated with them. These templates can be used, or tweaked, as befits the specific situation you intend to use them in.
Similarly, you should be able to create lists of potential leads fast and with as little hassle as possible. For example, the ability to import contacts should be a standard feature with any good LinkedIn lead generation tool.
These contact lists should be formed from a CSV file, or by contacting all the people in a specific LinkedIn group. As another option, you should be able to make a manual search that gives you the data you need.
9. Organize Your Efforts
As well as importing campaign data, such as contact lists mentioned above, exporting data can be just as useful. Doing so lets you backup your data to ensure that it is never lost in case of catastrophic failure.
Exporting campaign data also allows you to use other tools to display information related to your efforts. You can use this when making reports for other officers in your organization, or others who may want to know about your sales work.
10. Save Money
In the end, it all comes down to this. Using a high-quality LinkedIn automation tool can save you money in the long term. This is because of the following:
- Cloud-based systems instead of expensive local IT
- Solve problems faster with better collaboration
- Iterative improvements lead to more customers
- Faster campaign generation and deployment saves time
Can You Suggest a LinkedIn Automation Tool?
Now that you understand the benefits of using a LinkedIn Automation Tool, it must be tempting to get started on implementing one. But, where should you start and what tool is best for the job you have? Well, if you liked all the above points, they are all things that SalesFlow does very well.
Lucky for you, our people are on-hand to discuss your needs when it comes to such a tool. We can talk about what SalesFlow can do for you and how to apply it to your organization. So, sign up for a demo of our features today.