Hubspot’s LinkedIn integration has only limited functionality: frustrating for sales reps and leaders who want to access LinkedIn’s 900 million-strong user base to grow outreach results and generate sales.
The good news, however, is there’s an easy way to sync outreach activity with your CRM, import contacts from LinkedIn to Hubspot, and track messages and connections. Salesflow’s native Hubspot integration integrates your Hubspot and LinkedIn activity while providing affordable automation at scale.
Does Hubspot integrate with LinkedIn?
Hubspot offers a LinkedIn integration, but its functionality is limited. You can schedule and send InMails from within the Hubspot platform but have to manually copy and paste records of other messages or activity to log it in the CRM.
Hubspot is a great CRM, but this limitation is frustrating. In today’s economic climate, it’s more important than ever that sales activities are logged and understood for an effective outreach strategy that generates sales.
Hubspot’s LinkedIn integration limitations cost sales reps time and makes it impossible for sales managers to track and improve performance.
Luckily, with Salesflow’s automation tooling, it’s possible to overcome these limitations and integrate LinkedIn with Hubspot.
Why a Hubspot LinkedIn integration is necessary
Your CRM is designed to be a central source of truth for all prospecting activity. However, prospecting no longer happens only over email or the phone.
With over 65 million decision makers and 84% of sales reps active on LinkedIn, you need a way to track activities, automate outreach, and analyze what works. It’s not sensible to rely on copy/pasting results into the CRM, wasting precious time and introducing cadence errors.
A Hubspot LinkedIn integration is crucial for an outreach strategy that scales and meets the sophisticated needs of your business.
Access LinkedIn automation to scale with Salesflow
Salesflow’s automation software helps sales teams, business owners, and agencies save time, scale outreach and generate sales.
These can run in the background of day-to-day activities, generating quality leads with no extra effort.
Salesflow’s automation tooling integrates with Hubspot, so you can track results and automate outreach from within the CRM.
Read on to learn:
- How to set up a Hubspot LinkedIn integration using Salesflow
- How to automatically log LinkedIn activity in Hubspot
- How to send automatic LinkedIn messages or connection requests to new Hubspot contacts using Salesflow
- How to use Salesflow alongside Hubspot for multi-channel automated cadences
How to integrate LinkedIn with Hubspot using Salesflow’s native integration
Our native Hubspot integration allows you to sync your CRM data and LinkedIn outreach for effective campaigns and a central source of truth.
Using a push integration, you can send data from Salesflow campaigns into your CRM when:
- You successfully connect with a prospect
- A connection invite to a prospect is withdrawn
- A prospect replies to a campaign step
- A prospect is added to a campaign
- A prospect is removed from a campaign
Using a pull integration, you can add contacts from your CRM to automated LinkedIn campaigns.
To add a Hubspot integration, go to the Native Integrations section of your Salesflow account and click ‘add new integration’.
P.S. This integration works for Salesforce and Pipedrive, too! Book a demo today to learn more.
How to integrate LinkedIn with Hubspot using Salesflow’s Zapier integrations
You can also use Salesflow’s two-way Zapier integrations to integrate your LinkedIn and Hubspot data.
From within the Salesflow dashboard, users can select ‘integrations’, then ‘add webhook’. From there, it’s a simple matter of setting up rules to sync and automate your chosen elements.
Four ways to improve outreach using Salesflow’s Hubspot integration
1. Import contacts from LinkedIn to Hubspot using Salesflow
Using LinkedIn alone, you can only export data between Sales Navigator and your CRM if you’re a Sales Navigator Advanced Plus user. And it only works for two CRMs: Salesforce and Microsoft Dynamics 365 sales.
Yet exporting leads from the platform can help you:
- Make the most of Sales Navigator filters
- Export and save Sales Navigator results
- Access the most up-to-date prospect information
- Save new engaged prospects to your CRM
All helping you generate more sales.
To import LinkedIn contacts to Hubspot, you can use Salesflow’s Zapier integrations or push data from Salesflow to your CRM using our native integrations.
When setting up your integration, choose which campaign you want to import data from and select the right trigger to send this data to your CRM. In this case, you probably want that trigger to be “member connected”. Setting up such a trigger ensures that, once you receive a new connection from a campaign, the contact is automatically imported into your CRM.
This stops multiple reps from messaging the same lead, gives you greater insight into reps’ activity, and keeps a central source of truth without costly manual effort.
2. Log LinkedIn activity to Hubspot using Salesflow
You can set up webhooks or a native push integration to log activity to Hubspot whenever a user:
- Accepts a connection request;
- Sends a reply;
- Ignores a message for long enough that it gets auto-withdrawn.
Once the integration is active, this data will auto-sync with your CRM each time such an action is performed. Reps never have to worry about copy/pasting messages or updating the outcome of a campaign again. It keeps your CRM data clean, avoids duplication errors, and saves valuable prospecting time.
Effective campaigns that scale require a CRM that’s a central source of truth. Salesflow’s integrations make syncing data easy while giving you access to LinkedIn automation tooling that scales.
3. Send automatic LinkedIn messages to new inbound leads using Salesflow
LinkedIn automation tooling can help you generate sales by maximizing the conversion rates for your inbound leads. By pulling your CRM data into Salesflow, you can send automatic connection requests to all new prospects.
Doing so spreads your outreach across two channels: an automatic email nurture sequence and a LinkedIn connection request campaign. Connecting via multi-channels will increase prospects’ engagement with your company and the likelihood of conversion.
Once you’ve set up this integration, it will operate on auto-pilot for new contacts, saving you and your team time. You can also explore triggers for other use cases, such as product demos.
4. Automate multi-channel cadences using LinkedIn, Hubspot, and Salesflow
Salesflow’s automation tooling can be used alongside your CRM data to increase the sophistication of your cadences, outreach, and nurture campaigns.
There are several ways you can make use of LinkedIn automation with existing email sequences to improve outreach results:
- Create a multi-touch sequence spanning email and LinkedIn using Zapier triggers or Salesflow’s native Hubspot integration. Run the campaign on auto-pilot to increase sophistication while meeting time constraints.
- Add a LinkedIn step at the beginning or end of an automation sequence to continue nurturing a prospect. For example, if a cold email campaign ends without results, add a Zapier trigger to Salesflow to continue outreach via the platform.
Salesflow’s Hubspot and LinkedIn integrations mean you can reach prospects across more channels, improve the likelihood of a response, and easily sync your results between systems.
Grow sophistication and results with Salesflow
Rather than swapping out Hubspot and undergoing a lengthy and expensive search for a new CRM due to its limited integrations, try Salesflow today. Not only will you benefit from a central source of truth, better data and insights, and improved team logging: you’ll gain access to a LinkedIn automation tool that can 10x your ROI.