Process automation comes with a lot of advantages. One company improved its productivity by 75 per cent and quadrupled its return on investment after making the switch.
When you adopt automated messages on LinkedIn, you open your business up to an entire world of new possibilities. Not only are you simplifying things, but you’re creating consistency and building trust with your customers. How can you implement these processes into your strategy, though?
Luckily, we’re here to give you all the details. Read on to learn everything you need to know about automated messaging on LinkedIn.
What Tasks Can Be Automated on LinkedIn?
While learning to send automated messages on LinkedIn is one great thing you can do, it’s not the only process you can automate. Here are a few more examples:
- Pull together prospect lists
- Building your network
- Request connections
- Create sales scenarios for yourself and your brand
Overall, the more you can automate your business and brand on LinkedIn, the easier it’s going to be for you to build a network filled with solid connections and lasting partnerships.
Why Should You Use Automated Messages on LinkedIn?
So, automating your messages on LinkedIn might sound nice, but what do you stand to gain? Here are a few of the biggest benefits.
One benefit that comes with automating your LinkedIn messaging is the amount of time you save and the efficiency you gain.
It has the potential to save you hours, if not days, on the amount of time you would have spent writing the same outreach emails daily. It’s just one of those monotonous tasks that doesn’t need to be as tedious as it is.
Reach More People
The time saved on writing those messages can be spent doing things like expanding into new markets, finding new business opportunities, or even finding new prospects on LinkedIn itself.
This is especially effective if you already know where your target lingers on the site. This could mean in a specific group, in comment sections, or even in communities on other websites.
With the right tool, you can even automate this process as you move forward.
More Accessibility to Sales Navigator
As you master the art of automating those basic tasks, you’re going to be able to gain access to more advanced features on LinkedIn, like Sales Navigator.
This tool allows you to not only conduct advanced searches but also send unlimited messages every month. The number of searches that you can conduct is also unlimited with this feature.
It’s crucial to help grow your business if you find yourself hitting the search limit each month. LinkedIn is also going to begin nudging you to purchase the feature for yourself, and if you’re starting to see a difference in your leads anyway, there’s no reason to not upgrade.
There’s an art and etiquette to automating your LinkedIn processes, though. Here are a few best practices you should follow.
Of course, you’re going to pitch your product or service whenever you message people, but it’s possible to do it in a way that people can relate to. It’s important to find unique and creative ways to talk about your product without annoying your potential prospects, which is where focusing on specific things is going to come into play.
As you’re explaining your product, tell them how they stand to benefit from it without exaggerating how “awesome it is,” and also tell them its weak points. You can be honest about your product without becoming deprecating, and the people that you speak with daily are going to be appreciative of that.
They’re also going to take notice, and they’ll be a lot more likely to talk about your product with others it might serve. When you’re honest about your product’s target audience, it’s a lot easier to focus on those you’re meant to serve, rather than trying to create an all-encompassing product that nobody finds value in.
Ask for Customer Testimony
Once you get your product off the ground, and you have developed enough leads to have a few consistent customers, it’s a great idea to start asking for testimonies. You can include these in your outreach marketing, on your social profiles or website, or you can even ask the people who enjoy your product to endorse it on their LinkedIn page or other social media sites.
Making use of the connections that you’ve built through your automated processes is a great way to help bring further authenticity to your business while remaining likeable by the people you’re looking to engage with.
People trust other people — especially those in their industry. If they look up to them, then they’re likely to trust the things they say and the products they recommend. Building trust with one can help you enter into entirely new communities.
How to Automate Your Messages
Before you automate anything, it’s important to have solid processes in place. If your systems are created for humans (and require human thought and emotion), then it’s not going to be that simple for an algorithm to use. That doesn’t have to be the case, though.
Your processes can be turned into accurate algorithms for better, more consistent decision making. So, when the time comes to finally build your automation processes, the close analysis you gave the original processes becomes that much simpler to create automation for.
For messaging on LinkedIn, this is mostly going to mean solid copywriting.
The Key to Creating Copy
The first thing you should do when creating decent messaging copy — visit your profile.
People are going to immediately check your profile after they receive your message. It’s important to ensure its optimisation by checking that your title, summary, and content align with your brand and its voice. If you don’t already have a brand voice, then analyzing your profile during this process and making it something you want customers to see is going to be key.
If you need help with this step, our profile optimisation guide can help you out.
As you start developing your voice, it’s going to be easier to define your audience. You’re likely to already have a specific person or group of people in mind when you’re promoting, so take the time to sit down and get a clear idea of who exactly you’re picturing.
This can include things like their name, age, job title, income level, and more. The most important part, however, is going to be defining their pain points.
When you have those pain points defined, you know exactly what you’re looking to convey. This is key with your initial outreach — people are wondering why you’re messaging them, and it’s important to get right to the point.
Connect Your Automation Tool
The great thing about SalesFlow? It comes with two-way integration to Zapier.
That means all you have to do is connect our tool with what you already have, and then you’re on your way to simple automation and a lot more leads.
Be Sure to Follow Through
You can’t expect to simply walk away when you have a solid copy, though. The next step in the automation process is to follow through with consistent analysis of your reports and statistics.
This info is essential because it’s going to help you tweak specific settings and hone in on your target audience. While this data isn’t the only thing you should be using to connect with your audience on a deeper level, it’s going to be a big help.
You’ll have direct access to numbers and statistics showing where you’ve gone wrong, and also what you’re doing right. From there, you can use the information to expand on the things you see your customers enjoying (perhaps more responses to one message over another), and dial back on the things you’re not seeing a response to.
Automate Your LinkedIn Messaging Today
Now that you’ve read through our guide, are you ready to get started with automated messages on LinkedIn? Whether you’re just starting with this marketing process or you’ve been looking to improve it for a while, we’re here to help you every step of the way.
With SalesFlow’s unique tools, you gain access to a variety of features created to lift your business to new heights. Contact us today to request a demo.