Why Multichannel Outreach Works Better Than One Channel Alone

Contrary to what every outreach guru will have you believe, cold email isn’t dead.

It never was, and it probably never will be.

What we can tell you, however, is that email is saturated. And you don’t have to take our word for it, you just have to head over to your inbox and see for yourself.

That is also why relying on email alone can make consistent prospecting harder. A multichannel sales outreach strategy gives you another route: start the conversation on LinkedIn, continue it by email, and coordinate each touchpoint instead of treating every channel separately.

Sometimes, looking at your inbox makes you feel like you’re a small fish surrounded by piranhas, everyone trying to get a bite (of your attention).

And when you’re cluttered (i.e, surrounded by piranhas), you don’t care about the one message that stands out. You want to leave. ASAP.

Your prospects feel similarly.
Piranhas

Why is cold outreach on email so hard?!

Your prospects are drowning in cold emails, hundreds flood their inboxes every week. Even the best message gets buried.

Spam filters are ruthless, and email providers are cracking down. If your domain reputation isn’t spotless, your emails might never reach the inbox.

Open rates are sinking, and reply rates are even worse. A killer subject line might get you an open, but without trust, responses stay low.

Volume

149513

emails are sent every minute

Noise

The average office worker receives about

121

emails a day.

Deliverability

Only 69%

of marketing emails make it to the recipient’s inbox.

Response Rates

Only 8.5%

of all outreach emails receive a response.

“Unsubscribe”

The top reason why US users unsubscribe from emails?

“I get too many emails in general.”

The average cold email conversion rates vary by industry, but even for the best-performing category, i.e., e-commerce platforms, the conversion rate stays below 0.4%

Graph of the average cold email conversion rates
Group of people

To put that into perspective, you’d need to blast at least 250 cold emails just to land one conversion.

But on social? You’d only need to reach out to 30.

Fine, but what about cold calls & ads?

Unfortunately, switching from one single channel to another doesn’t solve the underlying problem. Every outreach channel has strengths, limits, and moments when prospects simply won’t respond.

The average cold-calling success rate in 2025 is half of what it was in 2024, from 4.8% to 2.3%!

And with time, it is only going to get lower.

Graph of the average cold-calling success rate

The average Google ads CPC (cost-per-click) for search is$2.69, and it has only steadily increased over the last 5 years.

Graph of the average Google ads cost per click

Is LinkedIn the solution?
— Yes, and no.

We can’t tell you that LinkedIn alone is the answer.

Or that every prospect will respond there.

Or that your message will always be heard.

The truth is, you’re probably doing just fine.

But, you could be doing better.
At least the stats say so.

LI is responsible
for generating

80%

of all B2B leads.

4 out of 5

people on LI are involved in driving business decisions.

The engagement rate on LI has increased by

44%

YoY.

As of 2024, LI boasts one billion users worldwide, with projections indicating a

22.3%

increase between 2024 and 2028.

LI is

277%

More Effective for Lead Generation
Than Facebook & Twitter

LI users who see both brand + acquisition messages are

6x

more likely to convert. 

89%

of B2B SDRs utilize LI for lead generation.

Social Outreach on LinkedIn
Real conversations, real engagement. InMail response rates range from 10% to 25%, meaning more replies, fewer dead ends.

Personalized outreach that doesn’t feel forced. LI messages are based on real profiles, mutual connections, and shared interests.

Built-in trust. People trust outreach from an actual LI profile more than an anonymous email.

Less clutter. LI inboxes are significantly less crowded than email, helping your message stand out.
VS
Email
Social Outreach on LI
People actually respond. LI DMs see 4-10x higher engagement than cold calls.

Opt-in, not intrusive. Prospects check their LI messages when they’re in work mode, not while they’re rushing to a meeting or picking up their child.

No gatekeepers, just direct access. Connect with decision-makers without having to sweet-talk their assistant.

Easier to start a real conversation. A well-timed LI message feels natural, not pushy.
VS
Cold Calling
Social Outreach on LI
Business-first, not a distraction. LI is built for networking, not viral dances or memes.

Decision-makers are already here. 80% of B2B leads from social media come from LI.

Less competition, more impact. Most companies still don’t leverage LI outreach properly, giving you a competitive edge.

Conversations turn into conversions. LI isn’t just about brand awareness, it’s where real sales happen.
VS
Other Social Platforms

But social outreach has its own drawbacks.

Algorithm dependence

LinkedIn can tweak its rules anytime, affecting how outreach works. Staying compliant and effective requires keeping up with platform changes.

Manual outreach is slow

If you’re not using automation, sending connection requests, follow-ups, and messages manually can eat up hours. And if you don’t customise your outreach, you risk sounding like another automated message.

Not everyone is active

LinkedIn is a strong place to find and connect with B2B prospects, but some people simply aren’t active. If they’re not logging in, they’re not seeing your messages.

Email is noisy, ads are expensive, and LI has its quirks.

Fine, so how do you win with multichannel sales outreach?

Simple: you don’t pick one, you combine.

If you want to be heard, seen, and noticed, you need to show up in the places your prospects actually use.

Inbox is cluttered? Say hi on socials.

Then follow up on email.

That is the point of multichannel sales outreach: each touchpoint supports the next instead of every channel working in isolation.

Using 3 (or more) channels in your outreach can give you a

287%

higher engagement rate compared to using a single channel.

Multi-channel outreach can shorten sales cycles by

26%

Prospects need

6 to 8

touchpoints before they’re ready to take action

Compared to single-channel campaigns, omnichannel ones generate an ROI almost

5x

greater.

And the catch?
There isn’t one.

Unless you do outreach poorly, which then is a messaging and offer problem, not a channel problem.

Or you’re a crypto bro.

Or you’re part of a Ponzi scheme.

Or you type LiKe diS.

Other than that, you’re golden.

Having said that, there is a way to do multi-channel outreach right.

Make multi-channel work for you

Book A Demo
Personalization that matters
Nobody wants another “Hey [First Name], I see we have 2 mutual connections…” message. It’s boring, overdone, and frankly, spammy. Multi-channel works when your outreach sounds human.
Right timing, right sequencing
A LI request today, an email follow-up two days later, a gentle nudge next week.
The magic is in the timing.
Tracking what works, and what doesn’t
Multi-channel is great, but only if you know who’s engaging, and why. Manually checking LI & email stats doesn’t cut it anymore.
Avoiding the spam filters & LI limits
You can never win if your emails land in spam or LI blocks your account.

Why Automate MultichanneI Outreach?
— Math, mostly.

Of course, personalization, timing, and analytics matter.

But who has the time to manually send personalised messages every day, follow up across channels, check who has engaged, and repeat the same process tomorrow?

Which is exactly why automation exists.

Meet Salesflow, your multi-channel wingman

Oh, a product plug, who would’ve thought?

Fine. But hear us out.

Multi-channel works, but only if you do it right.

That means personalizing at scale, hitting the right timing, staying out of spam, and actually tracking what’s working.

Sounds like a lot?

That’s because it is… unless you have Salesflow.

Salesflow makes multi-channel outreach feel effortless (for you) and natural (for your prospects).

Meet Salesflow, your multi-channel wingman

Oh, a product plug, who would’ve thought?

Fine. But hear us out.

Multi-channel works, but only if you do it right.

That means personalizing at scale, hitting the right timing, staying out of spam, and actually tracking what’s working.

Sounds like a lot?

That’s because it is… unless you have Salesflow.

Salesflow makes multi-channel outreach feel effortless (for you) and natural (for your prospects).

Meet Salesflow, your multi-channel wingman

Oh, a product plug, who would’ve thought?

Fine. But hear us out.

Multi-channel works, but only if you do it right.

That means personalizing at scale, hitting the right timing, staying out of spam, and actually tracking what’s working.

Sounds like a lot?

That’s because it is… unless you have Salesflow.

Salesflow makes multi-channel outreach feel effortless (for you) and natural (for your prospects).

Meet Salesflow, your multi-channel wingman

Oh, a product plug, who would’ve thought?

Fine. But hear us out.

Multi-channel works, but only if you do it right.

That means personalizing at scale, hitting the right timing, staying out of spam, and actually tracking what’s working.

Sounds like a lot?

That’s because it is… unless you have Salesflow.

Salesflow makes multi-channel outreach feel effortless (for you) and natural (for your prospects).

Meet Salesflow, your multi-channel wingman

Oh, a product plug, who would’ve thought?

Fine. But hear us out.

Multi-channel works, but only if you do it right.

That means personalizing at scale, hitting the right timing, staying out of spam, and actually tracking what’s working.

Sounds like a lot?

That’s because it is… unless you have Salesflow.

Salesflow makes multi-channel outreach feel effortless (for you) and natural (for your prospects).

Meet Salesflow, your multi-channel wingman

Oh, a product plug, who would’ve thought?

Fine. But hear us out.

Multi-channel works, but only if you do it right.

That means personalizing at scale, hitting the right timing, staying out of spam, and actually tracking what’s working.

Sounds like a lot?

That’s because it is… unless you have Salesflow.

Salesflow makes multi-channel outreach feel effortless (for you) and natural (for your prospects).
Personalization
Multi-channel
Safety
Analytics
AI power
Ease of use

Personalization at Scale.

Custom placeholders, dynamic follow-ups, and smart targeting—so every message feels human, even when you’re reaching hundreds.

Be everywhere your prospects are.

Salesflow helps you connect on LinkedIn and email seamlessly—so you’re always top of mind, no matter where your prospects engage.

Automation that keeps you safe.

Randomized actions, human-like behavior, and smart limits mean your account stays under LinkedIn’s radar.

Know what moves the needle.

Salesflow’s 45+ metrics show you what’s working, what’s not, and where to optimize—so you spend less time guessing and more time closing.

Let AI do the heavy lifting.

From AI templates to sentiment detection, Salesflow’s AI makes your outreach sharper, faster, and more effective, without the gimmicks.

Set up in minutes, master in no time.

No coding, no steep learning curves—just an intuitive platform built for busy sales teams who need results, fast.

Cold outreach shouldn’t feel like
shouting into the void.

Salesflow helps you break through inbox clutter, land in DMs, do multi-channel outreach right, and stay top-of-mind, without the manual grind.

Start your free trial or book a demo to see how Salesflow fits your outreach workflow.

Book a Demo