Copywriting Framework For Successful Campaigns

5 Step Blueprint To Increase Response Rates



Picture of the guide. Looks like half opened book.

INSIDE THE FRAMEWORK

A lot of messages talk about themselves rather than the prospect, hence why there is no value to the prospect. It generates resistance because most of the time, the prospect hears the same thing. You must articulate the value of spending time with you in the context of what is important to them. If your messaging copy is focused on the prospect and their problems, you will see more qualified leads.

This Framework is based on years of copywriting for LinkedIn Generation campaigns from our sales team & our ‘done for you’ clients.

722+ Million

Professionals On The Platform (LinkedIn’s reported user goal is 3 billion)

40%

Of Monthly Active Users Use LinkedIn Daily

61

Million Senior Level Influencers & 40 Million In Decision-Making Positions

30% +

Connection Acceptance Rate

3x

More Conversions Than Twitter & Facebook (80% Of B2B Leads Come From LinkedIn Vs. 13% Twitter & 7% Facebook)

28%

Lower Cost Per Lead Than Google AdWords

65%

B2B Companies Have Acquired A Customer Through LinkedIn

46%

Of Social Traffic To Corporate Websites Comes From Linkedin

#1

Social Media Channel for B2B Leads

Highest Conversion Rate for B2B Lead Generation

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